TEAM

TEAM

Keenan Towns

Co-founder and Co-CEO

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Prior to co-founding the Company, Keenan Towns spent a total of eight years at Diageo plc, a global leader in beverage alcohol with a significant collection of spirits and beer. Keenan was responsible for managing Zacapa Rum, Deleon Tequila, Tanqueray Gin, and Cîroc Vodka brands for Diageo in the US. During his tenure he grew the Cîroc brand to 2 million cases and also managed certain relationships between Diageo and many of Diageo’s more significant celebrity endorsers, thus being instrumental in building many of these Diageo (celebrity-endorsed) brands. These Diageo brands experienced exceptional growth during the time Keenan was involved with these celebrity relationships. Prior to Diageo, Keenan spent 15 years owning and/or managing various advertising and promotional agencies, both within and outside the beverage alcohol industry. Keenan brings to the Company his substantial beverage alcohol experience, distributor network relationships, and the trust and friendships he has established with a number of highly influential celebrity endorsers/Partners, and spent the past two years securing celebrity relationships, brand/liquid development, business development, and marketing strategy.

Marc Weisberg

Co-founder and Co-CEO

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Prior to co-founding the Company, Marc Weisberg spent more than 30 years in investment banking, corporate development, private equity, and venture capital, consummating more than $50 billion in transactions, either as advisor or principal. Recently, Marc spent five years consulting with a major domestic media company, orchestrating merger & acquisition activities for certain of their wholly-owned subsidiaries, as well as providing strategic and operational assistance for other of their affiliates. Prior to his involvement on the transactional side of the business, Marc, for six years, practiced as a Certified Public Accountant. Marc brings to the Company substantial experience in entity formation, capital structuring including debt and equity financing, contract negotiations, financial oversight, strategic planning, and operations, and spent the past three years obtaining (liquor) licensing, securing intellectual property, brand/liquid development, procurement, and company financing.

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